Business Intelligence

BigQuery Cost Control for Marketers: A Practical Guide

Google BigQuery is a powerhouse for marketers. It lets you analyze raw, unsampled event data from Google Analytics 4, join it with CRM data, and uncover insights that are simply impossible to find within the standard GA4 interface. But with great power comes the potential for great cost. Unexpectedly high BigQuery bills can stop a […]

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The Power of Data-Driven Decisions: How Analytics Can Transform Your Business

In the fast-paced and competitive business landscape, relying solely on intuition and past experiences is no longer enough to stay ahead. The power of data-driven decision-making has emerged as a game-changer for businesses seeking growth and success. Data-driven decisions entail using relevant, accurate, and timely data to inform and guide critical choices, strategies, and actions. […]

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