The Silent Risk in Your MarTech Stack In the digital age, data is the lifeblood of business, and marketing technology (MarTech) is the circulatory system. But what happens when that system is compromised? Most companies are flying blind to a significant, unmanaged risk: poor tag governance. For a Chief Financial Officer (CFO), this isn’t just […]

Introduction In an era where personal data has become a valuable commodity, the protection of consumer privacy is paramount. State privacy laws have introduced opt-out provisions, enabling individuals to prevent companies from selling or sharing their personal information. However, recent findings suggest that many companies may not be honoring these requests, raising concerns about the […]