User Data Protection

3 Steps to Check if Your CMP Actually Blocks Tags

You’ve invested in a Consent Management Platform (CMP). The banner shows up, the buttons work, and you assume you’re respecting user privacy and complying with regulations like GDPR and CCPA. But what if you’re not? Many CMPs are nothing more than “consent theater.” They provide the appearance of choice without actually preventing tracking tags from […]

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Google Sets Privacy Precedent: Third-Party Cookie Restrictions for Chrome Users in 2024

Digital Privacy In an important development within the digital privacy landscape, Google has commenced the restriction of third-party cookies by default for 1% of Chrome users, a move announced as of January 4, 2024. This initiative is part of Google’s broader Privacy Sandbox project, aiming to enhance user privacy while maintaining web functionalities. The gradual […]

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